What is it?
A shopping experience that would minimise tension between partners, allowing the woman to shop whilst the man offers advice from a place of comfort and stimulation.
Inspired by the video bars of Greek islands such as Rhodes and Corfu, Pub-sized projector screens would show a mixture TV and Movie content. Examples of the Movie content could be a screen showing James Bond films on a loop; films such as Oceans 11, The Italian Job, Lock Stock and Two Smoking Barrels, etc could also be shown. For TV content, comedy classics such as I’m Alan Partridge, Fawlty Towers, Monty Pythons Flying Circus, etc would be on other screens. As most of this is shown on the Paramount Comedy and Paramount 2 channels (on satellite and cable networks), it may be a good idea to simply have one screen showing one channel and one showing the other, rather than buying and playing back copies of such TV programmes. If this were the case, it might be possible to talk to Paramount comedy, and have the screens ‘In association with…Paramount comedy’.
As well as these forms of media, customers could have access to their own workstation-style electronic shopping interface, with PC’s at which customers could buy and reserve products from shops in the shopping centre that the shopping experience was based in, pay to download digital media to their MP3 player/other storage device, using either Bluetooth or physical connections. From these interfaces, customers could have the option to watch films/TV in an airliner-style way, selecting whichever content suited their mood, from the media available through their interface.
The customer could keep in contact with their partner using picture-messaging or video call technology, hired from the shopping experience, to aide in decisions about which items to purchase whilst shopping. This could be done in association with a particular phone network, depending on what technology was being used. If video calls were being used, then the network 3 would be the ones. If picture messaging were used, any of the networks could be approached on the matter. Since it currently costs between 35p and 40p per picture message (or MMS – multimedia message service), then a deal would need to be made between the shopping experience and whichever phone network it used, as a shopping trip of several hours could be costly for the customer.